Breed’s downtown plan should inspire Thao, but it won’t

London Breed is the mother of her 30 by 30 proposal, but its spiritual father is Jerry Brown. His 10K plan, which he introduced in 1999 when he was mayor of Oakland, sought to reinvigorate downtown by bringing 10,000 new residents and make it more attractive to businesses. Of course, in hindsight, Brown’s plan didn’t work—the dot-com bust, 2008 housing collapse, pandemic and remote work combined to kill it. But Brown’s vision was a grand one.